RFID bracelts + NY City Marathon + Messages from supporters

This is amazing. Asics collected loads of messages in the form of videos, text and photos from the loved ones and supporters of the runners in this years NY City Marathon, and delivered the messages to the appropriate runners. Each runner was given a unique RFID bracelet when they registered and wore it as they ran. Sensors picked up on their locations and delivered them the appropriate video, text or photo as they passed by.